Operations · AI · Systems Orange County, CA

Matthew
Macias.

I scale companies by building systems that outlast any single person.

Director of Operations and systems architect. I take companies growing faster than their infrastructure and engineer the hiring, training, and automation that let them run without me.

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Matthew Macias
Matthew MaciasOrange County
0%
Revenue growth during tenure
0x
Meta Ads ROAS
0
People managed
0+
Ventures built

01   About

I don't just run operations. I engineer them.

I'm the person you call when the company is growing faster than its infrastructure. I've scaled a consumer legal-services organization to more than double its revenue (112% growth) by systematizing every bottleneck — hiring, training, marketing, CRM, and ops.

My background spans business economics, direct sales, and AI-powered automation. I build the stack, write the SOPs, and train the teams. Then I optimize and let the system run.

Every role I take, I leave behind infrastructure that lasts.

ASystems BuilderSOPs, automations, and workflows that eliminate single points of failure.
BAI IntegratorPrivate, on-premise models that turn a company's own data into leverage — true AI sovereignty.
CGrowth OperatorMeta Ads at 4.1x ROAS. Hiring pipelines that fill roles in days, not weeks.
DStrategistPattern recognition meets decisive action. I see the whole board.

Education: BA in Business Administration-Economics, May 2024.  ·  Working Genius: Wonder → Discernment → Invention.

02   Experience

Where I've built, scaled, and shipped.

Consumer Legal-Services Organization
Aug 2023 – Sept 2026 · Santa Ana, CA
Director of Operations
Aug 2024 – Sept 2026
  • Scaled company revenue 112% (more than 2x) by rebuilding the entire ops infrastructure
  • Spearheaded Meta marketing campaigns for two years — 4.1x lifetime ROAS and 313% ROI (gross-profit basis), with daily net profit up 3.4x from first year to last
  • Built end-to-end hiring pipeline, onboarding SOPs, and training automation for a team that grew from 16 to 43
  • Architected GHL CRM workflows, automations, and full integration stack
  • Built a real-time sales leaderboard web app deployed live in-office
  • Managed CallTools, 8x8, ConnectTeam, and Google Workspace
Operations Lead
Apr 2024 – Aug 2024
  • Absorbed operational leadership after the floor manager departed — ran hiring interviews, built onboarding and training for remote reps, and stood up the SOPs that carried the team through its fastest growth
Sales Development Representative
Aug 2023 – Mar 2024
  • Built the consolidated commissions tracking system feeding QuickBooks payroll — the system that pulled me into operations
  • Onboarded and trained remote sales reps across US + Mexico
  • Consultative selling, lead qualification, client relationship management
Cypress College
Prior
Professional Expert
  • Provided direct support for justice-impacted students
  • Managed a caseload of 20+ students toward academic success
Premier Health Group
Prior
Admissions Coordinator
  • B2C and B2B admissions coordination using Salesforce + Google Suite
Student Senate of California Community Colleges
Prior
Region I Director / Regional Affairs Director
  • Served as voting member on the SSCCC Board of Directors, representing Region I student interests statewide
  • Acted as official spokesperson of the Region; presided over all Region Delegate Assembly and Executive Board meetings
  • Established and maintained communication with local student body associations across the region
  • Served on two SSCCC internal committees and a statewide participatory governance committee
  • Recruited students for statewide external committees, regional committees, and advocacy panels
  • Presented annual State of the Region addresses and made appointments to regional committees

03   Side Projects

Things I've built on the side.

When I'm not running ops, I'm building. These are the projects I've launched independently.

01
Solar Loan Relief
SEO and lead-generation site for homeowners exiting predatory solar loans. Architected as a 17-page content system built to rank in search and get cited by AI answer engines, with an automated lead pipeline.
SEOLead GenAstro
Visit site →
02
Liquidation Labs
B2B live commerce platform connecting liquidation sellers with wholesale buyers. Full product design, branding, and go-to-market strategy.
B2B CommercePlatformLive Selling
Visit site →
03
Secure Exit Solutions
Lead generation and SEO site for timeshare exit services. Built to rank, convert, and funnel qualified prospects into the pipeline.
SEOLead GenHTML/CSS
Visit site →
04
Macias & Skelnik Marketing
Full-service marketing and web design agency. Builds funnels, landing pages, and brand systems for growth-stage businesses.
AgencyWeb DesignMarketing
Visit site →
05
Sales Leaderboard
Custom real-time sales leaderboard web app, built from scratch and deployed live in-office. Shows setter/closer volume and deal counts in real time.
Web AppReal-timePython
Internal tool
06
AI Integration & Sovereignty
Scopes workflows and integrates AI into how a company actually runs — using private, on-premise models that keep proprietary data in-house. Most teams underestimate the value of their own data; I help them turn it into an edge with true AI sovereignty, or open models where it fits.
Workflow DesignLocal ModelsData SovereigntyConsulting
Inquire →

04   Skills & Tools

The stack I work in.

Tools I use daily. Not buzzwords — actual hands-on proficiency.

Operations & CRM
Go High Level (GHL)GHL Workflow BuilderCRM SystemsCallTools8x8 VoIPConnectTeamSalesforce
Marketing & Growth
Meta AdsFacebook CampaignsLead GenerationFunnel DesignSEOConversion Optimization
AI & Automation
Claude APIGPT IntegrationAI Workflow DesignPrompt EngineeringProcess Automation
Technical
PythonHTML / CSSWeb App DevCloudflareGoogle WorkspaceGit / GitHub
People & HR Ops
Hiring PipelinesOnboarding SOPsTraining AutomationOffboardingRemote Team MgmtSales Coaching
Strategy & Leadership
Operations ScalingRevenue GrowthCross-Functional MgmtP&L OwnershipBoard Governance

05   Contact

Let's build something.

Open to VP Ops, Director of BizOps, Head of Operations, and Chief of Staff roles at tech and defense-adjacent companies.

Emailmatthew.m.macias2@gmail.com LinkedIn/in/matthewmacias GitHub/dingusmatthew-source RésuméDownload PDF →
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© 2026 Matthew Macias. Built lean.
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